For some reason, TV stations want their Reporters to generate content and clicks on Facebook.
Since the station makes no money off of Facebook and has no control over what Facebook does, it is a practice that quite frankly we have never understood.
Why not spend the time and money trying to get viewers to come to your station's website instead? You own the website, you can place ads on the website and you can make money off your website. You can't do any of that on Facebook, yet stations continue to try and get viewers to "like" them on Facebook.
Idiotic if you ask us.
But, one thing you can do on Facebook is say things "you can't say on air".
Robert Feder writes WFLD Reporter Anita Padilla is throwing away ethics to try and get clicks.
Feder writes that Padilla, a 20-year veteran of Chicago television news, has drawn more than 25,000 views to Facebook Live videos she’s been posting about Semaj Crosby, the 16-month-old girl who was found dead in a Joliet Township home.
Acknowledging that much of her information was “unofficial” and “unconfirmed,” and included “things I can’t say on the air,” Padilla has been riffing in the videos on who’s to blame and how she feels about the crime.
Grisly rumors she cited that the victim was found “stuffed in a couch” were specifically refuted by the Will County Sheriff’s Office.
It may be great clickbait, but Padilla’s speculation on the actions and motives of potential suspects (before any charges by police) may come back to haunt WFLD.