Another big move for FTVLIve supporter Tagboard.
The company announced this morning that they are opening offices in the UK.
Tagboard is a worldwide leader in social aggregation and display technology, has current locations that include Seattle, Los Angeles, Tokyo, Seoul and Taipei, the company has released the location of their newest office in London, England.
The company has also hired global Social TV champion Tom Bowers, to head the UK Office with an immediate focus to expand the success of the media division to the European market along with increasing the sports and brand footprint.
Tagboard specializes in technology to help fuel social conversation around live events and has already been widely used in Europe. Recent examples of their work in Europe include the BBC, who used their technology to announce the results of the Scottish Independence Referendum vote before any other news entity worldwide. Sports teams like Everton Football Club along with brands like Audi utilize the technology to help build fan engagement and customer loyalty around strategic campaigns. Tagboard has seen triple digit growth over the last year and has seen a strong increase in interest from the European market.
“Western Europe and the UK have always been an important part of our global strategy, and now we are going to be able to invest directly into those markets with local talent, relationships and support.” said Tagboard CEO, Josh Decker. “I couldn’t be more excited about having Tom Bowers join the Tagboard team. Those that are in the industry know how talented he is, and his passion and vision for Social TV and social display will help us continue to stay on the cutting edge in this competitive market.”
Bowers will bring a unique view of successful social engagement campaigns that will help strengthen Tagboard’s expert offerings. Bowers has worked with shows like The Brit Awards to implement the first regulated global social vote, as well as championing the first wave of socially dynamic TV advertising in the UK. He has conceptualized innovative social TV experiences and strategies with leading media companies and broadcasters including BskyB, ITV, Channel 4, BT Sport, 4Music, MTV, RTE, Canal+, TF1 and ZDF.