FTVLive and a number of people have pointed out the stupid idea that The Weather Channel has come up with to name Winter storms.
The folks at The Weather Channel act as if naming the storms is the greatest idea since sliced bread.
But, the idea in not original at all.
FTVLive got our hands on a promotional packet from WCAU (Philly) that was passed out in 1998, 15 years before TWC's great idea to name winter storms.
Here is a portion of what WCAU had written about naming Winter storms, which by the way, did not last very long at the station.