Des Moines Station to Rebrand, Ratings will Skyrocket

WOI has decided to rebrand the station, which should immediately lead to a 30% bump in the ratings.

Ok...maybe not.

Nester owned WOI says it re-launch ABC5 News as Local 5 News under the "We Are Iowa" brand on January 5, 2015. Local 5 News "We Are Iowa" will debut entirely new, innovative local news programming with a specialized focus on relevant and exciting local content.

"Entirely new, innovative local news programming," God if I had a nickel every time I heard that.