NBC was not happy that we tipped their hand so early and even tried to deny the FTVLive report.
Well, once again FTVLive was dead on with our story. NBC O&O's have been launching 4PM newscasts this year and the latest to join in at KNBC.
The station announced that “NBC4 News at 4 p.m.” a new 60-minute newscast debuts May 30 and will provide viewers with breaking news, major news of the day and local weather.
“The change at NBC4 continues to demonstrate the strength of our entire newsroom and reflects a steadfast commitment to carrying out the company’s investment in broadcast operations,” said Steve Carlston, GM of KNBC.
“The ‘NBC4 News at 4 p.m.’ reinforces our commitment to expanding our local news presence and serving our viewers throughout the day,” said Todd Mokhtari, NBC4’s Vice President of News.