OK this is supposed to be hush hush, so don't tell anyone.
But, FTVLive hears that a number of NBC O&O's are looking into launching a 4PM newscast. Again, you see the earlier news popping up in more and more markets and it is happening lately because of all the political ad dollars in play.
Political campaigns want to spend a bulk of their money during newscasts. It is their way to reach more likely voters.
So, stations have been tripping over themselves to ad news, which adds commercial time, which adds political dollars to the station's bank account.
It appears that the NBC O&O's want in on this and they are quietly talking about adding a 4PM newscast to many of their markets.
Just don't tell anyone.