Sweeping Up in Orlando
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The book is over and it's time for stations to start spinning the ratings.
In Orlando, WFTV, WOFL and WKMG are the winners in news and the rest are stuck in the spin cycle.
WKMG rolled to victory at 11 p.m. thanks to some strong lead ins.
WFTV was the news winner in early morning, at noon and from 4 to 6:30 p.m., according to Nielsen.
WOFL was the ratings leader at 10 p.m. and offered the most-watched local news from 7 to 9 a.m.
At 11 p.m., WKMG was tops in total viewers as well as the 25-to-54 age group, which is most important to news advertisers.
In that age group, WKMG averaged 20,788 viewers to WFTV's 16,967 and WESH-Channel 2's 13,359.
WKMG had a huge advantage in prime time. The CBS affiliate averaged a whopping 166,744 total viewers in those hours. ABC affiliate WFTV, which aired the Oscars, ranked second with 83,764.
Interestingly, in prime time viewing in Orlando, Fox News Channel ranked fourth (with 44,439) ahead of Fox-owned WOFL (with 42,407).
Ouch!
H/T Orlando Sentinel
