This is how we're guessing a recent station management meeting went down at Scripps owned KGTV in San Diego.
KGTV GM: Does anyone know how we can get more ratings in the November book?
KGTV News person: We could do hard hitting stories that actually make a difference and devote more resources to the news department.
KGTV Sales person: That seems like it will take too much time.
KGTV Promotion person: How about this, we just give money away to viewers that watch?
Guess which one won out?