It's not often that an on-air talent transitions from anchoring traffic reports to gaining a seat in an executive boardroom. Former KIRO-TV anchor Jenni Hogan is making it look easy.
FTVLive previously reported that Hogan decided to step away from KIRO, even though her Agent negotiated one of the sweetest deals in television allowing her to own and monetize her impressive social media following.
She started a social media company called TVinteract (Disclosure: TVinteract is a sponsor of FTVLive), designed to fill a void making it easy to put social media posts directly on-air. Within 8 months, her company was acquired by Seattle based Tagboard. Hogan became CMO or Chief Media Officer of the merged companies and now may be the first TV talent to get a key to the executive washroom.
"I get to walk into boardrooms with my power nails instead of power ties", says Jenni in her light-hearted, at-ease demeanor. "Knowing approximately 50% of the viewers are female, I'm representing them in a traditionally male dominated industry."
In a short amount of time, Jenni has positioned Tagboard as THE social media platform seen on stations in 3 of the 4 O&O groups, Gannett, Tribune, Raycom & Meredith. Internationally on the BBC, ABC Australia, Master Chef, LA7 Italy and Bell Media Canada. Just last week, Dr. Phil tweeted about using Tagboard along with ABC's Dancing With The Stars contestants. The BBC used Tagboard to power their 14 hours of LIVE coverage on the Scottish independence vote. 7-million tweets came into the platform with the technology allowing them to be the first in the world to show the Prime Minister's tweet that announced the results.
Tagboard is already the leader in social media interaction used by several teams in the NFL, NHL, MLB, along with Root Sports and Formula Drift.
I know the boss is a big fan of Jenni's, but quite honestly, who wouldn't be?