Today's Journalism

A newsie sent me this and asked if I have seen this before.

Baylee Martin of WTRF in Wheeling, WV goes on TikTok throughout the newscast and interacts with viewers during commercial breaks and at other times.

Sadly, yes I have seen this before. I have seen WTTG (DC) Anchor Angie Goff do something similar, along with other Anchors.

It’s not about being a Journalists, it is completely about them.

If I was an advertiser on WTRF, I would pull my spots. Why buy ads, when the Anchor of the newscast is encouraging viewers to interact with her during the commercial breaks?