The New Tegna Boss in The Land

John Treviño has been appointed as the president and general manager of WKYC, Cleveland's NBC affiliate, effective March 24. TEGNA Inc., the station's parent company, announced the leadership change, highlighting Treviño’s extensive experience in the broadcast industry. In his new role, he will oversee the station's operations, drive results for advertisers, and further WKYC's commitment to serving the Cleveland community across various platforms.

Treviño brings over 30 years of industry expertise, most recently serving as president and general manager of KBMT-KJAC, the flagship stations of 12NewsNow in Southeast Texas. Under his leadership, KBMT-KJAC experienced significant growth, expanding its digital and streaming platforms, strengthening its position as a market leader, and earning recognition for award-winning journalism, including a Regional Edward R. Murrow Award for Breaking News. Treviño expressed his excitement about the transition, emphasizing his commitment to innovation, community engagement, and WKYC’s continued success.

His career path includes time as vice president and general manager at KDAF in Dallas-Fort Worth, where he launched the live multi-platform show Morning After. He also held key leadership roles with NBCUniversal Local at KXTX-Telemundo39 and KXAS-NBC5 in Dallas-Fort Worth. TEGNA's senior vice president of operations, Larry Delia, praised Treviño’s leadership, stating that his expertise will elevate WKYC’s team and strengthen its presence in the Cleveland community.

Written by AI