This is an NBC O&O

Longtime KYW (Philly) Newsradio host Harry Donahue passed away this week and it was a big enough story that the Philly TV stations, including NBC O&O WCAU covered the story.

Here is a screenshot of the story that WCAU posted online.

Let’s unpack this writing by the NBC O&O in a top tier market. Looking at the story posted.

First paragraph reports his death it out without attribution.

Second paragraph has attribution for something most everyone in Philly knows. 

Third paragraph says the same info as the first paragraph (except for the date) but this time it has attribution.

Each of the next 4 paragraphs contains basic, not controversial info on his career. Each of those paragraphs ends with KYW said (past tense), KYW reports (present), KYW explained (back to past).

Do better.