It seems that when Bubala left the CBS O&O, so did the viewers.
The Baltimore Sun writes thatWJZ lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps.
For the weekdays during the period from April 25 to May 3 when Bubala was still co-anchor of WJZ’s 5 p.m. newscast, it averaged a 1.6 rating.
From May 6 to May 22, with her no longer at the anchor desk, the 5 p.m. telecast averaged a 0.84 rating among viewers persons 25 to 54.
That’s a 46% audience loss.
If I was a B-More station, I would be getting Bubala’s agent on the phone ASAP.