FTVLive was the FIRST to tell you that Gray’s WOIO (Cleveland) was revamping their logo, brand and graphics just in time for the May book.
The station took a trip back in time for their new look.
While WOIO made changes to their on air look, their website still features the old logo right at the top of the page.
If you’re changing the look, don’t you think the website should change right along with the on air product?
Then again, TV stations have never “got” digital and their still is not really a single TV station that has a website that’s worth going to.
If stations understood what they were doing with their websites, if could be more popular and make more money than their product on TV.
First things first, when you change your logo on air, you should change it on the website as well.