Charlotte’s WBTV is crowing about their Feb book, claiming that they are the market’s No. 1 station whether measuring Monday-Friday or Monday-Sunday.
WBTV says they had double-digit growth in several key newscasts with the coveted 25-54 year old audience.
“This outcome is the result of a focused strategy executed by a passionate group of professionals, both in front of the camera and behind the scenes,” said WBTV General Manager Scott Dempsey. “We will enjoy the outcome for 24 hours and move on to tomorrow. Our competition for audience is strong in the Charlotte DMA and being an LPM market makes for a year-round ratings period.”
WBTV News won with Adults 25-54 at 4:00 p.m. and 5:00 p.m., while tying for the lead at 6:00 p.m.
During the 7:00 p.m. hour, where WBTV News has no local competition, the growth was even more dramatic. “WBTV News Primetime” anchored by Maureen O’Boyle was up 25% with Adults 25-54 versus last year.