News or Ad?

Tegna's WTLV (Jacksonville) posts a lot of news to their social media.

Or at least you might think it's news. 

We found this news item on their Facebook page, but it is really just and ad that is disguised as news.  A click of the link, takes you to the Proton Therapy Institute's page.

This is nothing more than a paid ad that is designed trick viewers into thinking it was a news item. 

It's not, it's unethical and it's Tegna. 

Is anyone surprised? 

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