This was a Facebook live that was done from KXTV the Tegna station in Sacramento.
Yes, they used Aretha Franklin's death to turn it into an online quiz show and was pushed to the station's app.
News people were involved, along with Miss Idaho.
WTF is going on at that station?
Update: It was pointed out to FTVLive from someone that watched the entire video below (we couldn't make it that far) that despite Tegna spending the money on the “real-time engagement” software, not one person weighed in until the second question. And, you can bet that was probably from people “playing” inside the station to save them from total embarrassment.