With the launch of the new NBC Boston O&O getting closer, the peacock has come up with a new gimmick to attract attention.
You've heard of LIVE trucks, Action News Storm Dopler Super Duper trucks, traffic trucks, etc.; well now there's the TREAT TRUCK.
Starting Friday, treat trucks will be driving around Boston so viewers can meet the NBC talent and get some coffee or hot chocolate.
It's not a bad idea, actually. Especially when it will probably be freezing outside.
h/t New England One