Sinclair Renews Agreement with Nielsen

Sinclair and Nielsen announced that they have reached a multi-year agreement to let Nielsen measure Sinclair's audience across the broadcaster’s local stations, digital broadcast networks and national unwired network.

Here's the reach around, “Sinclair’s content plays a critical role for the communities in which it serves,” Megan Clarken, president of Nielsen, Watch, said in an announcement. “We’re delighted to continue our relationship with Sinclair and to support the countless growth opportunities involved in the deployment of ATSC 3.0,” the next generation TV broadcast transmission standard being rolled out."

Marci Ryvicker, a senior analyst with Wells Fargo Securities, said she does not expect the renewal to have an adverse impact on Sinclair’s expenses.

“Our sense is Nielsen is expensive and not the most accurate....which is why broadcasters have been looking for other options,” Ryvicker said in a report. “Today's announcement suggests to us that [Sinclair] was able to get some nice concessions on price.”

Oh yeah... you can bet on that. 

H/T Baltimore Sun

---