Scripps has named a new General Manager for their Bakersfield station.
Adam Chase is the new vice president and general manager for KERO.
Chase is very familiar with the market, having worked in TV and radio in Bakersfield since 2004. His hiring marks his return to KERO with a start date on July 11.
For the past two years Chase was general sales manager at KGET, the NBC station in Bakersfield where he oversaw the strategy and execution of the broadcast and digital sales teams.
“Adam has developed positive relationships in the Bakersfield business community and has gained tremendous leadership experience in his management roles,” said Debbie Turner, vice president of station operations for Scripps. “He is ready for this new challenge to lead KERO and we are fortunate he can step into the job with so much knowledge of the market and a great understanding of what the audience wants both on the content side and sales side of the business.”