It used to be that stations would rely on top notch talent, great producers and a solid news product to try and reel in viewers.
Now, stations just resort to bribery and sweeps stunts. Like KTNV in Las Vegas that is giving one lucky viewer a fancy new news car to drive.
The station writes on their website, "Watch 13 Action News weeknights at 11 p.m. and we'll announce a keyword. Enter the keyword in the codeword box on the form below. 1 grand prize winner will win a 2016 LEXUS CT200 Hybrid, plus a $500 gift card. 29 finalists will win a $500 gift card."
Now, in case you are wondering, KTNV says they will peel the news logo off the side of the car before awarding it to the lucky viewer.