Next year’s political campaigns will spend an estimated $3.3 billion on local TV advertising, but not all stations will be bringing in the big bucks.
In some states, stations will be getting fat of political bucks.
TVNewsCheck writes that the states where political windfalls for stations should be particularly robust are California, Florida and Illinois, he said.
In California, Democrat Barbara Boxer’s Senate seat will be up for grabs next year, which means primaries in both major parties as well as the general election.
In Florida, a similar situation will occur in the race to succeed Marco Rubio in the Senate, Passwaiter said, as potential nominees from both parties flood the airwaves with advertising before primary day. In Illinois, he noted, Republican Sen. Mark Kirk faces a tough fight for reelection.
“There’s another Senate race in North Carolina. The last one two years ago was a nine-figure spending race,” he said. The state will also have a governor’s race next year, he said.
The potential for political windfalls stemming from close races in Nevada, where Sen. Harry Reid is retiring and leaving his Senate seat up for grabs, and in Maryland, where Sen. Barbara Mikulski is retiring and candidates are already lining up to run for her seat. “There are two candidates, both congresspeople from areas right around the District of Columbia,” Steve Passwaiter senior director, business development, political for Kantar Media said.
“And, of course, there’s Ohio,” Passwaiter said. “I can almost see the Scripps, Raycom and Sinclair people smiling from here because Ohio will once again play a critical role in the presidential election,” he said.
In a number of states, referendums on ballots next year will also drive spending. Among them: A referendum in California to legalize marijuana.
So, if you live a state where your station is going to cash in, don't you think they should share the money with you?
Go in, ask for a raise, tell them FTVLive told you to do so.