Once again in an effort to cash in on the political ads dollars that will be pouring into TV stations in 2016, a San Antonio station is adding another newscast.
WOAI will join competitors KSAT and KENS and deliver local, national and weather news at noon.
While KSAT presents an hour at the midday mark, from noon to 1 p.m., WOAI will present a 30-minute format similar to that on KENS.
The station’s current morning crew: co-anchors Michael Garofalo and Leslie Bohl as well as meteorologist Jeannette Calle will anchor the noon cast.
“News 4’s morning newscast has continued to grow significantly. In November, we were a solid No. 2 in total viewers, and No. 1 with adult viewers 18 to 49 and 25 to 54,” WOAI/KABB’s news director Blaise Labbe said in a release. “We are excited to bring the News 4 brand of local news to noon as well.”
The addition brings the total of news half-hours on WOAI to 10. KENS also has 10, while KSAT delivers a total of 11.