That had to Hurt....

As you know, Good Morning America and the Today Show are locked in a bitter battle for the morning show crown.

Today has moved ahead of GMA in the ratings and that has the suits at ABC in full panic mode.

So you just know that it had to kill them to report on the Today Show's exclusive with Charlie Sheen. 

ABC also posted the story online, quoting Sheen's interview with Matt Lauer, "It's a hard three letters to absorb. It's a turning point in one's life."

It appears that three letters are hard to absorb for ABC as well. 

Both in the tweet and in the online story, ABC never used the three letters "NBC"