ABC News is going in full spin mode with the latest ratings from Nielsen.
ABC says that their evening broadcast, “World News Tonight with David Muir,” took its first-ever win for a full year in the all-important C3 Nielsen ad ratings, ABC revealed on Monday. C3 ratings first debuted in 2007.
Muir beat “NBC Nightly News” — anchored by both Brian Williams and Lester Holt over the past 12 months — by a hair in the key category of C3 adults 25 to 54 years old, ABC said.
Muir, who recently racked up an interview with Pope Francis, notched 1.972 million viewers in the category, while NBC came in at 1.967 million for the year through Sept. 20.
What ABC is not pointing out is after Williams was suspended, Holt went on the air for weeks with no promotion what-so-ever.
But that isn't stopping ABC from blowing their own horn. The network is getting ready to launch ad campaign touting its win.
Since Holt was given the anchor gig full time, he has pretty much won the ratings every week.
We're guessing you won't be seeing that in the ABC News promo.
H/T NY Post