CNN took out a full page ad in the NY Times to crow about coming in second.
The ad which is aimed squarely at MSNBC's “Morning Joe” and its host Joe Scarborough, saying “Sorry, Joe, while you were leaning forward, we were moving ahead.”
CNN's morning show did beat MSNBC in both the demo and total viewers for January, but both are far behind Fox News.
Joe Scarborough fired back at CNN boss Jeff Zucker on Twitter:
So, CNN spent a ton of money on an ad for coming in second place.
As Tiger Woods used to say, second place is also first loser.