Dallas Sports Anchor is Dead

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The man who greeted viewers with “Hello Dallas-Fort Worth… let's talk sports" has died.

Max Morgan started every one of his KDFW sportscasts with that saying, along with a smile and a magnificent baritone voice.

For nearly 21 years Morgan was there to cover it all for KDFW – two Cowboys Super Bowl wins, a Stars Stanley Cup, a Mavericks title and two trips to the World Series by the Rangers.

Morgan had been off the air recently and was admitted last week to a Dallas-area hospital suffering from congestive heart failure.

Sports anchor Mike Doocy said Max brought something to the sports department that couldn't really be measured. That intangible quality was likeability. Doocy said people just felt comfortable around Morgan and that he loved his viewers and viewers loved him.

Morgan joined KDFW in 1993.