Someone at NBC thought it would be a good idea to include the Today Show as a big part of the cheesy movie Sharknado 2.
NBC's "Today" gets at least a half dozen scenes in "Sharknado 2," which premieres Wednesday on Syfy.
Some (FTVLive) would argue that participating in such crap diminishes the "Today" brand and throws out what's let of their credibility.
In the TV movie, Matt Lauer and Al Roker pop in frequently to update viewers on the "sharknado" sweeping New York City.
Roker warns of "weather you've never seen before," and Lauer adds, "All you can do is just shake your head." Later, Roker describes a sharknado as "a twister with teeth" and confides, "I'm downright scared."
Lauer initially has trouble saying "sharknado" but gets with the program, and Roker warns of "a storm of biblical proportions." That storm even materializes on the "Today" anchor desk, and Lauer has to take matters into his own hands.
The Orlando Sentinel says that it's more gruesome than Ann Curry's exit.