CNN says they are making a big push to the Internet in an effort to get a chuck of all the money being spent on online advertising.
The network is rolling out CNN Digital Studios. Among its first projects: a bite-sized video news series built specifically to be viewed and shared on Twitter called Your 15 Second Morning.
Beyond that show, which executives hope will become a daily habit among younger news consumers, CNN has lined up some top talent for a slew of original franchise series of the news/entertainment variety.
For example, there’s Related with Dave Franco, which will focus on celebrity siblings (Mr. Franco’s brother is actor James Franco). That show is a co-production with Funny or Die. Turner Broadcasting, the Time Warner Inc. unit which houses CNN, is an investor in Funny or Die.
Several projects have yet to be nailed down, but one potential CNN Web series will likely feature an ex NFL player examining productivity in people’s lives. Another is said to star a hot young urban chef who is a protege of Anthony Bourdain, who of course headlines his own show for CNN on TV.
CNN did not mention a missing plane show, but we're sure it's in there somewhere.
Overseeing CNN Digital Studios is Andrew Morse, the network’s senior vice president for the U.S. Morse joined CNN from Bloomberg last August. He brought his video lieutenant, Chris Berend, on board in November.