ABC offered more than triple his salary to stay at Good Morning America, but in the end, Josh Elliott turned down the deal and his headed to NBC.

According to the Hollywood Reporter, Elliott's will have a robust role on all of NBC Sports' signature franchises including the network's coverage of the Triple Crown, the Olympics and Sunday Night Football.

Sounds like he is taking over Bob Costas role at NBC sports, but sources there stress that he will not replace any of NBC Sports' current on-air analysts and talent.

So, will Elliott be the heir apparent to Costas?

An announcement from NBC Sports is expected later this week. Expect NBC to tiptoe in the announcement to make sure they aren't stepping on anyone's (i.e Costas) toes.

ABC's Be Sherwood sent a memo out to the staff announcing that Elliott is bolting the network.

"As many of you know, we have been negotiating with Josh these past several months. In good faith, we worked hard to close a significant gap between our generous offer and his expectations," wrote Sherwood. "In the end, Josh felt he deserved a different deal and so he chose a new path."

Sherwood also said in his memo that Amy Robach would takeover Elliott's role.

"Amy is a world-class anchor and correspondent who is beloved by our morning audience and all who know her," Sherwood said.

Although, NBC would hope that stealing Elliott away will hurt GMA, it is more than likely his departure will have little impact on the ratings.

Stay tuned....