WFTV scored the most victories in the November ratings period, but the competition claimed a few big wins.
The Orlando Sentinel writes that in the 25-to-54 age group, which is most important to news advertisers, WESH surpassed WFTV at 4 p.m. and ran a strong second in other time slots. was the leader for the 10 p.m. hour and its "Good Day Orlando" topped nationally syndicated programs at 9 a.m. CBS affiliate offered the most-watched prime time overall, although ABC affiliate WFTV reached more 25-to-54 viewers.
The November period ended Wednesday, and WFTV reaffirmed its status as the market leader for newscasts in early morning, at noon, in early evening and in late night. The station highlighted that it reached 41 percent of news viewers in the 25-to-54 age group to WESH's 30 percent, WKMG's 19 percent and WOFL's 9 percent. (The Orlando Sentinel has a content-sharing agreement with Fox-owned WOFL.)
At 6 p.m. weekdays in the age group, WFTV averaged 32,990 viewers to WESH's 29,518, WKMG's 13,038 and WOFL's 7,935.
But WESH stressed that it was No. 1 in key female demographics at 6 p.m. as well as from 5 to 6 p.m.
At 11 p.m. in the age group, WFTV averaged 32,932 viewers to WESH's 25,150 and WKMG's 20,557.