Back in March of 2013 MSNBC boss Phil Griffin made a bold prediction about his network.
In a story in The New Republic Griffin talked about how his network could pass Fox News in 2014.
Quoting the story "“MSNBC is more successful now than it has ever been. “At the end of this presidential election, it drew an average of 1.5 million viewers to its weekday prime-time lineup. Fox still gets more than two million a night, but Griffin, optimistically, believes he can beat Fox by 2014.”
The story talked about how cocky Griffin is and how it had even funneled down to the staff. “In a recent staff meeting, one of Griffin’s producers coined a term for Fox News: “‘Loserville.’”
So, as we near the end of 2014, let's see how Phil Griffin's prediction is shaping up?
Not very well, MSNBC has fallen to last place and it basically would have to average 10 million viewers from here on out each and every show to pass Fox News in 2014.
MSNBC has even fallen behind totally lost focus CNN in the numbers. On Election Night, MSNBC watched ratings tumble nearly 25% in the demo compared to the last mid term election.
Rumors are beginning to swirl that Griffin's job could be in jeopardy.
Looks like old Phil packed up the UHaul and moved lock stock and barrel into "loserville."