CNN's high hopes for Crossfire part 2 might be quickly fading. The show is falling fast in the ratings.
The Hollywood Reporter writes that Crossfire debuted to modest growth for the network on Sept. 9, averaging 581,000 viewers and 171,000 in cable news’ advertiser-friendly adults 25-54 demographic, but even the big news surrounding President Obama
’s address on Syria didn’t stop viewership from dropping 47 percent by Friday.
Each of the subsequent four telecasts dropped double digits in both total viewers and the demo, before settling at 309,000 viewers and 103,000 adults 25-54 – the latter a loss of 40 percent. For the week, Crossfire averaged 438,000 viewers and 147,000 adults 25-54. Those numbers are down roughly 10 percent from the time slot’s year-to-date average – and, among viewers, down 14 percent from the week before.
Competitors Special Report With Bret Baier (Fox News Channel) and Politics Nation(MSNBC), by contrast, were both up week-to-week. Leader Special Report bested its year-to-date average with 2.136 million viewers and 368,000 adults 25-54.