MSNBC boss Phill Griffin once again admitted that when it comes to news, his cable news channels sucks at it.
In an interview with Variety, Griffin talks about the last two ratings book in which MSNBC sucked. “There has been an inordinate amount of big, breaking news, and that is, honestly, when CNN does well. It’s pure muscle memory."
He also noted that MSNBC's ratings thrived during the 2012 election year when viewers could tune in for 24/7 political analysis. Ratings are bound to drop in a non-election year.
So basically, you should watch MSNBC every 4 years.
Sounds like kind of a shitty business plan to us.