Former WTAE (Pittsburgh) News Director Alex Bongiorno is resurfacing at WCPO as the new ND.
Bongiorno left WTAE in October after three years at the Hearst station. At WCPO, she is replacing Lane Michaelsen, who left the station in March.
“Alex has a passion for journalism and has a proven track record of being a strong leader that gets results,” said GM Jeff Brogan. “She’s a natural fit for our newsroom, having an excellent understanding of the digital and broadcast audiences.”
“I am excited to be joining such a great news operation in such a great city, Bongiorno said. According to the press release issued by the station, Bongiorno added "WCPO's on your side brand is incredibly powerful and I'm looking forward to leveraging this brand to the highest benefit of our viewers."
Come on! Did she really say that? Did she really say the words "I'm looking forward to leveraging this brand to the highest benefit of our viewers."?
It seems that the WCPO PR department wrote the words and attributed them to Bongiorno....no way anyone really talks like that.