DiSy Catching up to BriWi

Lookout Brian, Diane is nipping at your heels.


ABC says that during the first quarter of 2013 “ABC World News with Diane Sawyer” averaged 8.25 million Total Viewers and a 1.8 rating/7 share/2.15 million among Adults 25-54, according to Nielsen Media Research. “World News” was up compared to the previous quarter (7.87 million and 2.02 million for 4Q12) and the year-ago quarter (7.89 million and 2.11 million for 1Q12) among both Total Viewers (+5% and +5%, respectively) and Adults 25-54 (+7% and +2%, respectively).  In fact, the ABC evening newscast turned in its strongest quarter performance in 2 years- since 1Q11.

In addition, “World News” posted year-to-year increases in 12 of the 13 weeks of 1Q13 in Total Viewers and in 9 of 13 in Adults 25-54.

“World News” narrowed its year-to-year quarter gaps (1Q12) with “NBC Nightly News” by double-digits among both Total Viewers (-40%, 757,000 vs. 1.26 million) and Adults 25-54(-35%, 281,000 vs. 435,000) – marking its closest first quarter margins with NBC in 5 years– since 1Q08.  

Compared to the previous quarter (4Q12), “World News” decreased its margins with “NBC Nightly News” in Total Viewers (-5% – 757,000 vs. 796,000) and Adults 25-54 (-22% – 281,000 vs. 358,000), delivering its smallest Total Viewers gap with the NBC newscast in 6 quarters – since 3Q11.

For the quarter, “World News” beat the “CBS Evening News” by 1.21 million Total Viewers and by 176,000 Adults 25-54 viewers.