GMA's Sweeps Stunt Was Shameful


FTVLive has said countless times in the past, how we hate on air wedding proposals.

They take time away from a newscast and they are nothing but self serving and useless. This morning Good Morning America took it to a new level of suck.

They basically forced a woman to have a wedding with 30 minutes notice.

Jessica Coen of Jezebel writes Today on Good Morning America, a man proposed to a woman. That's what happens on morning television on Valentine's Day, right? The bride, Melissa, teared up and said yes, and everyone was very happy. Then her fiancé, Brian, informed her of the big catch: They had to have the wedding right away. Like, now. Right now. On live television. In 30 minutes.

Melissa looked as if she'd seen a ghost. The ghost of the wedding she may have wanted, a dream — or even just an idea — that had died right then and there around 8:20am EST.

GMA was treating Melissa, Brian and all of America to a "flash wedding." Now that Melissa had agreed to marry Brian, they (i.e., the show's producers) had 30 minutes to "plan" the whole thing. She looked like she was in shock, then squealed her agreement (like she could say no on live, national television?), got excited for a moment, and then resumed her state of shock. The parents, bridesmaids and groomsmen magically appeared in black tie and matching hot pink dresses, ready to go — hope you wanted that girl to be your matron of honor, Melissa, because GMA already made that decision for you. (Also, hope you like hot pink, because your wedding will be drenched in it.) (Okay, I really do hope she likes hot pink; one would hope that the groom and the producers did a little research on that basic matter.)

GMA had everything all figured out: Captain Arnold from something called "Nautical Wedding Bells" would officiate. She would walk down the aisle to the traditional bridal march. Her reception dinner would be at Del Friscos (aka, the restaurant with the really cheesy commercials on NYC taxi tv).

In what might be considered the greatest affront, whether you're sentimental about weddings or not, GMA presented Melissa with four very different dress options based on the random stuff she'd posted to her Pinterest page. Dude. Pinterest dresses mean nothing. Watch one episode ofSay Yes to the Dress and you'll know that all those pinned images and magazine tear-outs are rarely indicative of what the bride actually likes when she tries stuff on. But you can't have a flash wedding and let a bride go dress shopping. That takes too long. The key here is FLASH. (Although, the fact that she had a Pinterest page means she knew a proposal was forthcoming, at least, even if she didn't know it was going to be on TV.)

Note that Melissa is pretty much silent at this point.

The fact that Melissa had wedding stuff on her Pinterest page tells us something: She was probably looking forward to some aspect of wedding planning. Hell, she probably even wanted some agency in the whole affair.

Read the rest at Jezebel