Were the Coats Part of the Deal?

After FTVLive posted the story of the Duluth Anchors that  wore their coats inside while covering a parade, the story went viral.

Yesterday (yes we did update the site on Thanksgiving) we told you how the station is trying to spin the bad press they are getting for attempting to deceive the viewer.

Now, sources tell FTVLive there might be another reason those anchors were wearing their coats inside the studio. 

A source tells FTVLive that North Face Jacket company helped sponsor the vent and the anchors were given North Face coats to wear on the air. Our source says the deal with North Face required the anchors to be in the company's apparel.

Even if they were inside. 

Hmmmmmmm?