Nope
/Nexstar’s KODE (Joplin) gives a great example of "let's bring digital to broadcast" without understanding WHY digital content and presentation works on digital.
When your Anchor has to beg viewers to “give us a chance”, you can bet the product is not very good.
Watching the “newscast,” it looks like something a couple of people would try to do out of their basement. It is not the product you expect from the nation’s largest media company.
You could have Anchor’s jumping into a pool of peanut butter like David Dobrik. While it works for Dobrik, it doesn’t mean that’s going to work for your TV station.
Digital content and presentation work on digital, but trying to make your newscast look like an inexpensive podcast from a basement isn’t going to work.
No matter how much your Anchors beg.
