All About Me

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WBND (South Bend) Sports Reporter Talia Baia has a viral clip on social media about her reaction to the Florida Gators winning in 2025 and losing in 2026.

The post features her and her reaction in both years.

Under that post, she comments:

It is taking a story about the athletes, the NCAA Tournament, and making it all about you.

The fact that she got so many viewers is guaranteed to get others in the business to try something similar.

Sadly, this isn’t sports journalism; it is a thirst trap.

Lastly, you may remember the motto that the great sports journalists have lived by for decades: “There is no cheering in the press box.”

I guess they should add, unless it helps you go viral on social media.