Here is the Scripps Spin on Putting People Out Of Work

This was the internal email that was sent by Scripps management to a staff that is once again in shock, by the company’s massive layoffs.

The best thing for management to say after something like this is nothing. But, instead they want to try and spin this to employees who have little to no faith in them.

Here is the internal email, obtained by FTVLive:

Local Media team:

Yesterday, we had coworkers and friends who learned that their roles are changing or ending. Most of us are still carrying the weight of that news. Please continue to give one another grace, honor the privacy of those affected, and recognize the meaningful contributions they have made to our work and our lives. 

Today, I would like to share more context about the changes and where we go from here. 

Let’s begin with something I know is on a lot of minds. For our Local Media stations, yesterday’s announcements mean the majority of the staffing changes are now behind us, particularly in our newsrooms. We will always be evaluating our business and audience needs, but the phase of transformation that focused on restructuring is nearing completion. We are entering a new chapter. The tremendous time and energy we have invested in creating new structures and new workflows can now be focused on making the most of what we have built.  

Our transformation is about much more than reducing expenses. It's about creating a sustainable future for local journalism - one where our stations are deeply connected to their communities, our teams have the tools to do meaningful work, and our journalism reaches audiences wherever they choose to find it. The changes this week were designed to support that vision in several ways: 

• Strengthening community connection. New community connection roles will create a more consistent approach to listening, relationship building, and partnerships while keeping the work locally grounded. 

• Prioritizing field reporting.Reallocated resources will add positions in many markets to generate more journalism and storytelling in our communities. 

• Evolving newsroom workflows. New tools and workflows will reduce repetitive work and help newsroom teams serve audiences across broadcast, streaming, digital, and social platforms. For us, technology is a tool – not a substitute for editorial judgment, creativity, or local knowledge. 

• Creating a new marketing and commercial model. We are establishing a consistent structure for marketing and commercial production across our stations, with clear roles, priorities, and workflows. The new structure is leaner. It will make better use of regional expertise, shared resources, and technology to help our teams maintain quality and local support and protect revenue-producing work. 

• Moving copy editing to a regional model. Regional teams will provide shared copy-editing coverage across multiple stations, balancing work based on volume, and providing backup support to each other. 

Some other teams across the company have also had changes and some role eliminations. If those changes outside Local Media have an impact on your work, you will be hearing more before anything takes effect. Leaders will be partnering closely with teams over the coming weeks to define workflows, clarify responsibilities, identify problems, and find solutions together. 

There is real work ahead for all of us, and it is not easy to focus on the future in this moment of uncertainty and emotion. At the same time, I believe deeply in our teams and in the essential role our stations play in their communities. I see the care, resilience, and commitment you bring to that work every day. 

Thank you for supporting one another, for asking thoughtful questions, and for continuing to serve our audiences with professionalism and heart. 

Let me know if I can do anything to help you.

Lyn Plantinga
Senior Vice President, Local Media