The Viewers Don't Care

Let’s drop a truth bomb….

The news viewers don’t care about your new news set.

NBC’s WMAQ (Chicago) debuted their new news set with an opening to the newscast saying that their new newsroom is “…built to serve you anywhere at anytime…”

So, the old newsroom didn’t do that?

The new set is clean, with a nice look, but if you don’t have solid journalists in front and behind the camera, it really doesn’t matter.

Cover the news fairly, cover the stories that need to be covered, and explain to viewers what is happening. You do that, and you can present the news from a garage in Joliet.

It’s about the content, not the look.