Media Jobs on the AI Hit List

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Microsoft did a Research study, “Working with AI,” analyzed 200,000 Bing Copilot chats to understand how AI is changing work.

It found that jobs in knowledge work, communication, and sales are feeling the biggest impact.

Tasks where AI performs especially well include:

  • Research and information gathering

  • Writing and editing

  • Explaining complex ideas

  • Basic data analysis and modeling

These findings show which jobs are most at risk of being reshaped or replaced by AI.

Here’s the top of the list.

  •  Translators

  •  Historians

  •  Writers (including technical writers)

  •  Media professionals

  •  Customer advisors

  •  Salespeople

As you can see Writers and Media Professionals are near the top of the list.

I still believe that while AI will defiantly take people’s jobs in TV news, it won’t take the job of Journalists who understand and use AI.

If you’re not exploring AI and how it can be used, you are on the endangered list.