Byron Allen Settles Lawsuit with McDonald's

Allen Media CEO, Byron Allen has settled his lawsuit that he brought against fast-food giant McDonald’s.

You may remember that Allen sued McDonald’s for $10 billion dollars, claiming that the company discriminated against Black-owned media companies in its TV advertising expenditures.

Of course, terms of the settlement were not disclosed, but I will bet my house that it was nothing even close to $10 billion.

Both sides released a statement.

“We are pleased that Mr. Allen has come to appreciate McDonald’s unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald’s supplier relationships,” McDonald’s USA said in a statement. “Our company’s unique three-legged stool model relies on mutual respect, and we look forward to ESN’s contributions to the betterment of our system.”

“We are pleased to find a resolution that maintains our business relationship,” Allen said. “During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald’s commitment to investing in Black-owned media properties and increasing access to opportunity. Our differences are behind us, and we look forward to working together.”