Ethics Be Dammed

KMIR in Palm Springs runs a segment called “Kai The Deal Guy” and it is basically a commercial for products or businesses inside the newscast.

You might be saying, “Well, many stations are doing this now”, and you would be right.

But, KMIR made it just a bit more shady than most.

The Kia the Deal Guy segment was about Orange Theory Fitness. But, when you watch the segment, you learn that Kia is a fitness trainer at…. you guessed it…. the very same Orange Theory Fitness that is featured in the story.

And the bosses at KMIR were okay with this?