Legendary Milwaukee Anchor Dies

Jerry Taff, a veteran news anchor recognized for his comforting presence and distinctive sign-off, "Good night and better tomorrows," has died at his home in Texas. Taff served as a prominent and trusted figure in broadcasting for more than two decades, leaving an indelible mark on the viewers he served.

For 26 years, from 1979 until his retirement in 2005, Taff was a fixture on nightly newscasts in Milwaukee, Wisconsin, primarily anchoring for WISN Channel 12. His long tenure made him a highly recognizable and familiar face in the region, a presence viewers welcomed into their homes each night.

Taff's career spanned a significant era in news, covering a broad spectrum of major events. His reporting took him far beyond the local news desk, as he covered international events in locations like Cuba and Tel Aviv, national political conventions, and the immediate aftermath of severe weather crises. Before settling into the anchor chair, Taff honed his skills as a versatile field journalist, embracing various roles in news gathering and reporting.

Throughout his time in broadcasting, Taff cultivated a reputation for dedication to his profession and a strong, consistent connection with his audience. His distinct voice and authoritative yet reassuring delivery became a staple of the evening news.

As we remember his extensive legacy—a career dedicated to informing the public through local, national, and global headlines—we are reminded of the simple, optimistic message he left his viewers with every evening:

"Good Night. And Better Tomorrows."