Preaching to the Choir

An FTVLive reader thinks he has figured out the TV. news people that post dancing videos.

Here’s their take.

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I think perhaps I now understand the reason for many of these dance videos that pop up on social media.

Several TV stations will now list their on air talent as “news personalities.”  As I’m sure you can attest, in every newsroom, there are generally a handful of broadcasters who actually HAVE strong on air personalities.  There is also fair to large amount of good and valuable employees that do their job in a workmanlike and professional way, and contribute daily to the positive image of the station as a news gathering operation.  There is also a small percentage of employees that could be best described as vapid, but are desperately attempting to be “like-able.”  When I stumble across one of these embarrassing videos, and then investigate the source, I often conclude that the dancer or dancers often seem to fall into the last category.

Wouldn’t the time spent on these often well produced videos be better spent on generating interesting content for the daily broadcasts?  And why don’t News Directors think similarly?