Did the Station Think This Through?
/An FTVLive reader watched a very strange moment on a local newscast and emailed us to explain how it went down.
Melissa Zaremba is the Chief Forecaster at KYMA (Yuma). She suffered a miscarriage earlier this year, very sad and tragic to be sure.
Yesterday was Pregnancy and Infant Remembrance Day. Anyway, KYMA did a story about this and interviewed a couple who lost their baby. That on its own is fine. It’s a human interest story and brings attention to the topic. However, the interview was with Melissa Zaremba and her partner Kurt. Not only did they run this story on multiple newscasts they took time after to offer condolences to Melissa, who was then tasked with doing her job, give the weather forecast. However, she was so emotional about the story and the coverage she couldn’t do the weather.
Is this unprofessional? Is it appropriate? I don’t know, but it felt odd and uncomfortable to me the viewer who tuned in to get a weather forecast and instead saw a woman openly sobbing and emotional on the air. I think if they wanted to do a piece on miscarriages and still births perhaps interview more than just one of your staffers and at the very least don’t expect them to press on afterward like it didn’t affect them.
It seems odd to run an emotional story about your weather anchor and then toss it to her for the forecast. You can watch the story here.
While this is a tiny market, I do expect that someone in management would have seen what potentially could have happened and ultimately did happen.
