The head of Cox Media’s Content, Product, Innovation, and Research teams is adding another job to the resume.

WSB (Atlanta) General Manager.

The company announced that Marian Pittman will take over WSB from Ray Carter, who is retiring.

The GM job was a full time job for Carter, but Pittman will do that job plus her current job.

“Marian possesses an unmatched knowledge of broadcast television, and there is no greater advocate for local news and investigative journalism,” said Dan York, CMG’s President & CEO. “She’s the right leader to help WSB-TV build on its extraordinary legacy of journalistic integrity, operational excellence, and service to the people and businesses of Atlanta.”

Plus, this will save the company a full-time GM salary, and that’s a lot of money York could have added but didn’t.

Stretching our people to the max is how media companies work these days.