Way to Scare the Shit Out of the Viewers

The deadly mass shooting in Louisville, Kentucky, on Monday, scared some residents in Louisville, Colorado.

Nexstar’s KDVR posted about the shooting, but did not let viewers know that this wasn’t happening in Louisville, Colorado.

The post sparked multiple replies from concerned users who thought it was misleading. Some were nicer than others.

This is why people that work in your digital department need to know the area that the station covers.

By the way, the Nexstar station still has the post up.